Wendy Dio Responds To Gene Simmons' "Devil Horns" Trademark Application

June 16, 2017

If Gene Simmons of KISS wants to trademark the famous "devil horns" hand gesture, he's going to have to go through Wendy Dio, the widow of the man who first popularized the signal, Ronnie James Dio.

In an interview with The Wrap, Wendy describes Simmons' application to trademark the gesture as you would expect: insulting and disgusting. Wendy also noted that although her husband did make the "devil horns" mainstream, he adapted it from his grandmother as an Italian sign to either repel evil, or to give someone the "evil eye."

Wendy believes that the "devil horns" belongs to the world and that nobody should be able to make money off of it. Read Wendy's full response here.

Nikki Sixx of Motley Crüe also joked about Simmons' application to trademark the horns by thinking about trademarking the middle finger.

If you still think this is all a joke, you can view Simmons' real application with the trademark office here.