Grammys Head Explains How Rock & Metal Could Return To The Awards' Televised Broadcast

February 10, 2019

By now rock and metal fans tend to take award shows like the Grammys with a grain of salt given that the once one of the crown jewels of the ceremony has been pushed down to the untelevised portion in favor of the pop and hip-hop categories.

But according to the Grammy's Head of Awards Bill Freimuth, it's all about the bottom line. Even though rock and metal artists have consistently sold out live concerts in comparison to many pop and rap artists, the Grammys will lead toward whichever genres will generate the most viewers and the most interest on social media. 

Another factor Freimuth says is knowing whether or not the nominees will be in attendance at the show. Because nobody wants to see a third party accept the award on behalf of the winner that isn't there.

But history has shown that many rock and metal nominees have arrived to the Grammys. In 2018, four of the five nominees for "Best Metal Performance" were in attendance with Meshuggah being the odd ones out. Between The Buried And Me recheduled some of their tour dates just so they could go.

At the end of the day, the Grammys operate like a business. If one category isn't putting up the high numbers, then to the pre-telecast ceremony they go. But if rock and metal fans can gereate as much attention to these awards like they do to live concerts, then perhaps all of America could see the rock and metal categories on live television again. And with newcomers Greta Van Fleet appearing in the televised "Best New Artist" category, a little exposure like this could be a step in the right direction.