Cheetos' Chester Cheetah to Unleash His Own Mac n' Cheese

August 11, 2020
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Worlds collide as Cheetos unveils its newest cheesy delight; Cheetos Mac n’ Cheese.

PepsiCo Foods North America partnered with Frito-Lay North America and Quaker Foods North America to release its mac n’ cheese with the same cheesy burst of flavor as its crispy cheese snack.

"We've seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home," said Rachel Ferdinando, SVP, CMO Frito-Lay North America. "Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite. We're putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise."

"This one-of-a-kind innovation leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide," said Kristin Kroepfl, VP, CMO Quaker Foods North America. "We look forward to bringing our passionate consumers the same Cheetos taste in a brand new way."

Chester Cheetah’s cheese fans can grab a box or cup of Cheetos Mac n' Cheese in three flavors; Bold and Cheesy, Flamin' Hot, or Cheesy Jalapeno, nationwide in 2021.

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